The Advantages of Cloud Business Apps Integration
For any business to grow, it must understand its customers’ needs and tailor services or products to those needs. If you run an ecommerce business, you probably use different software solutions to handle different aspects of the business. For example, you might be using Shopify as your shopping cart software, QuickBooks for accounting tasks, and Salesforce CRM for lead and prospect management. Perhaps you use NetSuite also, for its powerful back-office features. If these systems are unconnected, however, it’s hard to keep track of things such as customer orders, inventory, shipping, etc.
The best solution would be having them integrated to avoid duplication of data, which can cause inefficiencies and all sorts or errors. With the use of an iPaaS integration platform, it’s possible to connect all your cloud-based apps and improve on efficiency. Check out these three reasons why you’ll want integration for your business software solutions.
Improve on customer satisfaction
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By integrating your apps, you centralize your accounting, sales, order management and other processes, and thus provide your staff with a single place to view all customer data. When all your employees or departments can access the same customer data, responding to customer inquiries becomes easier. Your sales team will be able to spot opportunities for up-selling and cross-selling, and they can keep track of pending orders, invoices and service issues.Thanks to real-time visibility of customer information, your staff is able to offer a more consistent service experience.
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Streamline your business processes
When you use separate, unconnected systems, your business will have to deal with a huge load of administrative work, which comes at a cost. Hours upon hours must be spent checking the inventory for items ordered, reconciling orders with payments, copying customer data from one platform to the next, etc. When these processes are executed manually, errors are bound to creep in, causing inefficiencies and bad customer service,. A lot of the time that should be spent improving the customer experience and growing the business is wasted updating information and fixing errors.
When your software systems are connected, the records are more accurate and processes are streamlined. This is good news for your customers, as they can keep track of their orders, plus they’ll get informed quickly when any changes are made. Many time-consuming tasks are taken care of by the integrated systems, and this frees up employees to focus on more the important duties.
With integrated systems, it becomes easier to expand to more locations and add more sales channels since all your data and processes have been unified. And since you’re capable of providing great customer service, scaling business operations without compromising on customer experience is possible.