With all the emails, phone calls, tweets, texts, Facebook posts and social networking opportunities, you would think that sending of holiday cards would fast become a lost art. Instead, the personal relationships made by holiday cards are becoming more important than ever and here are a few reasons why.
You need to put in some additional effort into developing and maintaining your relationships. You may have followed up on your last meeting by calling the person, but that has become expected. You have to work at strengthening relationships and holiday cards will do just that. When you recall someone with a thoughtful holiday card, you’re letting them know that they mean a great deal to you. Taking that bit of extra time to address and send them a card lets them know that they are important to you and your business.
It takes much effort to establish loyalty and much more to maintain it. Closing that first sale is vital, but you want that client to return. You do not want them going elsewhere; you just want them to believe that you are providing them the very best in quality, cost, service, and service or product. To make sure that they only think of you, you have to earn their trust and maintain their loyalty. Sending them holiday cards will make them know that they matter to you. Better still, remember them with private birthday cards, thank you cards and anniversary cards throughout the year for keeping your name memorable and retaining their royalty.
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It’s been proven that individuals ignore over half of the emails they get daily. Unless they are trying to find an email from you or are getting something free in a discount that they need, they will only peek at emails and delete them. Custom imprint holiday cards which are sent via the mail and addressed to the recipient will always be appreciated and opened. Throughout the vacations, these cards are often exhibited for everyone to see. What better method to market your business to those who matter.
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We have all made the explanation that we do not have sufficient time to select, address and send holiday cards. Nonetheless, this once a year ritual would be worth the effort in case you would like to remain connected with clients, friends, family and business associates. Take some time now to go ahead and decide on a design that includes thoughtful custom imprinted verses along with your customization. Round up your mailing list and also take this opportunity to upgrade your mailing addresses. You might even love remembering every addressee as you place your surprise holiday card into the envelope. With some bit of effort and time spent, you may reap the benefits of lasting partnerships and stronger relationships.